First Class & More

Founded in 2012 by Alexander Koenig, First Class & More is a portal for smart luxury travel and the best usage of loyalty programs. It offers premium memberships that give access to exclusive travel deals, insider strategies, personal advice, and various services.

Reimann Investors invested in the company in 2018.

First Class & More helps customers to afford and enjoy luxury travel with up to 70% discounts, free upgrades, and VIP treatment. It also provides training and coaching on how to use miles and points effectively, as well as insider guides on the best destinations and attractions.

In 2018, First Class & More was acquired by ASMALLWORLD AG, a Switzerland based company in the luxury travel sector.