AlphaPet Ventures acquires leading UK premium pet food brand Arden Grange

With the acquisition of Arden Grange, AlphaPet heralds a new era on its way to becoming a pan-European player in the pet food market.

AlphaPet Ventures, the leading technology-driven premium pet food brand platform in Europe, acquires Arden Grange, one of the most relevant premium pet food brands in the UK. With the acquisition, AlphaPet strengthens its position as a leading premium digital pet food platform with strong multi-channel distribution and positions itself as a strong player in the European market with projected revenues of over EUR 150 million in 2022. The acquisition adds a strong premium brand to the AlphaPet brand portfolio and is a major step towards further internationalisation of the AlphaPet platform.

Jussof Breshna, Managing Director of Reimann Investors: "This acquisition heralds a new era for AlphaPet on its way to becoming a pan-European player in the pet food market. AlphaPet is uniquely positioned to further expand and scale the Arden Grange brand in its more than 13,000 points of sale in German-speaking countries. By leveraging its omnichannel sales approach, data-driven platform and consistent customer approach, AlphaPet will be able to realise sales synergies for its existing brand portfolio in multiple countries."